Commercial Interior Design · March 2020
Tales of Design from Mexico: Mr. Taco
In short
CID’s March 2020 case study is the only published account of Mr. Taco, and it is interesting precisely because the project is small. Rachel Kidd and Jacqueline Craft refurbished a room far below the scale LW usually works at, and answered it with bold colour gradients — a deliberate move rather than a budget one, as Craft explains in the piece. The article also dates the practice: over 100 staff, three offices, and the Aarhus studio then a few months from opening.
The projects this piece is about
March 2020 · 7 pages
The work in the piece
Mr Taco
Why is Mr. Taco so loud?
On purpose. The article reads the colour gradients as a bid to be remembered and talked about, and Craft confirms it was a direction the studio had been moving in rather than a one-off.
There has been a strong focus on colour recently. We have become quite bold with our colour.
Jacqueline Craft, quoted in Commercial Interior Design, March 2020
What does a small project prove?
That the method does not depend on the budget. CID frames Mr. Taco against a portfolio of over 200 restaurants and hotels and a client list that runs to Accor, Al Futtaim, Dubai International Airport, Emaar and Emirates — and then spends the case study on a taqueria. That is the same argument Jesper Godsk would make to Sleeper four years later: the size of a project does not define its value.
What this piece establishes
The printed article
The page above is a summary with attributed extracts, not a reproduction: the copyright in this article belongs to Commercial Interior Design. The scanned pages are served from this site so the printed object stays available to anyone who wants it.
Download PDF (7 pages, 2.1 MB)More from the press archive
Also in Print
IFDM Wonder
Winter 2025
IFDM Wonder: Nature as an Operational Imperative
Read
Sleeper
November 2024
25 Years of LW Design — the Sleeper Interview
Read
Supper
2023
Row on 45: Jason Atherton’s 22-Cover Room
Read
CEO Middle East · Legacy Edition
July 2023